Social media is a powerful tool to maximize the success of your crowdfunding campaign. Follow these tips to effectively engage your audience and reach your fundraising goals.

Key Strategies for Social Media Success

  • Use Hashtags Strategically: Research and use relevant hashtags to expand your campaign’s reach, such as:
    • #MedicalCrowdfunding
    • #SupportMentalHealth
    • #KetamineTherapySupport
    • #EquityInHealthcare

    Include a mix of broad and niche hashtags to attract donors interested in your cause.

  • Share Your Progress Visually: Post photos or short videos that highlight milestones (e.g., “I’ve raised 50% of my goal!”) or updates about your treatment journey. Visual content is more engaging and encourages sharing.
  • Tag and Acknowledge Donors Publicly: When appropriate, tag donors in a thank-you post (with their consent). This shows gratitude and encourages others in their network to contribute.
  • Use Stories and Reels for Updates: Post updates on Instagram or Facebook Stories and Reels to keep your campaign visible. Include a direct link to your crowdfunding page in your bio or the story for easy access.
  • Collaborate with Influencers or Advocates: Reach out to local influencers, community leaders, or healthcare advocates who may share your campaign with their audience. This can significantly boost visibility.

Sample Social Media Posts

Initial Campaign Launch Post

Text: “Hi everyone, I’m reaching out to share something deeply personal and important. I’m currently raising funds for [specific treatment, e.g., ketamine-assisted psychotherapy] through the AIMS Fund to address [brief description of your medical challenge]. This treatment could be life-changing for me, but it’s not covered by insurance, and I need your help.
Please visit my crowdfunding page to learn more and consider supporting my journey: [link]. Even a small donation or a share can make a huge difference. Thank you from the bottom of my heart! 💙”

Visual: A photo of you smiling or with your family, or a graphic explaining your fundraising goal.

Milestone Update

Text: “Thanks to your incredible generosity, I’ve raised 50% of my fundraising goal for my [specific treatment]! I’m so grateful to everyone who has donated or shared my story—it means the world to me. 💖
I’m still working toward my full goal, so if you’d like to support, please check out my page and consider sharing it with your network: [link]. Together, we can make this happen!”

Visual: A progress bar graphic showing 50% raised or a celebratory photo of yourself.

Gratitude Post

Text: “I’m overwhelmed by the kindness and support I’ve received for my [specific treatment]! I want to thank everyone who has donated, shared, or reached out. You’re not just helping me access care—you’re giving me hope and healing. 🥰
If you haven’t seen my campaign yet, there’s still time to contribute or share: [link]. Every little bit helps!”

Visual: A video of you expressing gratitude or holding a handwritten thank-you sign.

Urgent Push

Text: “I’m so close to my fundraising goal for [specific treatment]—just [amount left]! If you’ve been considering donating or sharing my campaign, now is the perfect time.
Your support means everything to me, and it brings me one step closer to a healthier future. Thank you! [link]”

Visual: A countdown timer graphic or an image showing how close you are to your goal.

Post-Treatment Update

Text: “I did it! Thanks to your support, I was able to receive [specific treatment]. The journey isn’t over, but I’m already seeing [share positive outcomes]! Your kindness has changed my life, and I’ll always be grateful. 💕
If you’d like to continue supporting others like me, consider donating to the AIMS Fund’s general pool: [link]. Together, we can keep making a difference!”

Visual: A video of you post-treatment or an image showing your progress (e.g., journaling, walking, smiling, etc.).